Visual Analysis is an advanced communication course by Nikola Tosic
It focuses on how visual content influences business performance
It is intended for marketers, advertisers, visual designers, managers, and entrepreneurs

Course is divided in three parts:
1) Basic business analysis principles
2) Brand Equity Management Values terminology and method
3) Graded exercise, 100 % of the grade
Suggested reading:
What is strategy?, Michael E. Porter
Flawed Advice and the Management Trap, Chris Argyris
Informal Logic: A Pragmatic Approach, Doug Walton
The 22 Immutable Laws of Marketing, Al Ries & Jack Trout
Aaker on Branding: 20 Principles That Drive Success, David Aaker
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Kevin Lane Keller
2018/2019 course available at:
FH Joanneum Media & Design
Nikola Tosic: