Visual Analysis is an university course by Nikola Tosic
It focuses on how visual content influences the audience and businesses that make the content
It is intended for marketers, advertisers, designers, managers, and entrepreneurs

Suggested reading:
What is strategy?, Michael E. Porter
Flawed Advice and the Management Trap, Chris Argyris
Informal Logic: A Pragmatic Approach, Doug Walton
The 22 Immutable Laws of Marketing, Al Ries & Jack Trout
Aaker on Branding: 20 Principles That Drive Success, David Aaker
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Kevin Lane Keller
Course is currently available at:
FH Joanneum Media & Design
Course Facebook group
Nikola Tosic: