Suggested reading:
What is strategy?, Michael E. Porter
Flawed Advice and the Management Trap, Chris Argyris
Informal Logic: A Pragmatic Approach, Doug Walton
The 22 Immutable Laws of Marketing, Al Ries & Jack Trout
Aaker on Branding: 20 Principles That Drive Success, David Aaker
Conceptualizing, Measuring, and Managing Customer-Based Brand Equity, Kevin Lane Keller
Course is currently available at:
FH Joanneum Media & Design
Course Facebook group
Nikola Tosic:
nikola@bemapps.com
Tosic.com
Blog
Twitter
Linkedin
YouTube
Facebook